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| LEADER |
00687nam a2200229 4500 |
| 001 |
000103 |
| 003 |
arbauncb |
| 005 |
20230322122413.0 |
| 008 |
190606s1987 ag g 000 0 eng d |
| 999 |
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|c 21578
|d 21578
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| 020 |
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|a 0894642383
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| 040 |
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|a AR-BaUNCB
|c AR-BaUNCB
|
| 082 |
0 |
4 |
|a 659.1
|
| 100 |
1 |
|
|a Farris, Paul W
|
| 245 |
1 |
0 |
|a Advertising & promotion management :
|b a manager's guide to theory & practice. /
|c Paul W Farris, John A Quelch
|
| 260 |
|
|
|a Florida :
|b Robert E. Krieger,
|c 1987.
|
| 300 |
|
|
|a 301 p. :
|b il. ;
|c 23 cm.
|
| 650 |
|
7 |
|a Publicidad
|2 mpirdes
|
| 650 |
|
7 |
|a Gestión
|2 unescot
|
| 650 |
|
7 |
|a Gestión de mercados
|2 spines
|
| 700 |
1 |
|
|a Quelch, John A
|
| 942 |
|
|
|2 ddc
|c LIBRO
|