|
|
|
|
| LEADER |
01017namaa22002655a 4500 |
| 001 |
27642 |
| 003 |
AR-RiUNS |
| 005 |
20171005161742.0 |
| 008 |
091216t2002 |||a 00 0 spa d |
| 020 |
|
|
|a 9701033256
|
| 245 |
1 |
0 |
|a Marketing de servicios :
|b un enfoque de integración del cliente a la empresa /
|c Valerie A. Zeithaml, Mary Jo Bitner ; traducción María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld, Susana Pontón Becerril ; rev. técnica Celina Madero Irizar.
|
| 250 |
|
|
|a 2a ed.
|
| 260 |
|
|
|a México;
|a Buenos Aires :
|b McGraw-Hill,
|c 2002 (c)
|
| 500 |
|
|
|a Bibliografía al final de cáps..
|
| 082 |
0 |
|
|a 380.1
|2 20 ES
|
| 650 |
|
7 |
|a MERCADEO
|2 LEMB.1
|
| 650 |
|
7 |
|a MERCADEO-INVESTIGACIONES
|2 LEMB.1
|
| 650 |
|
7 |
|a SERVICIO AL CLIENTE
|2 LEMB.1
|
| 100 |
1 |
|
|a Zeithaml, Valarie A..
|
| 700 |
1 |
|
|a Bitner, Mary Jo.
|
| 300 |
|
|
|a xxxii, 747 p.
|b il., diagrs.
|c 24 cm.
|
| 534 |
|
|
|a Services marketing : integrating costumer focus across the firn
|
| 040 |
|
|
|c AR-RiUNS
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
|
|c 9876
|d 9876
|