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901030t1964 |||a 00 0 spa d |
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|a AR-SjUCS
|c AR-SjUCS
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|a Proyecto Huarpe
|b 6699
|c 6699
|d Proyecto Huarpe
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| 245 |
1 |
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|a La motivación en publicidad :
|b una guía para la estrategia publicitaria /
|c por Pierre Martineau.
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| 260 |
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|a Barcelona :
|b F. Casanova,
|c 1964-1957(c).
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| 500 |
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|a Contiene: Resumen p. [325]-331.
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| 082 |
0 |
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|a 659.1
|2 18 EN
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| 650 |
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7 |
|a PUBLICIDAD
|9 18013
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| 100 |
1 |
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|a Martineau, Pierre
|9 18014
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| 490 |
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|a Biblioteca de marketing.
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| 830 |
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|a Biblioteca de marketing.
|9 18015
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| 300 |
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|a 331 p. :
|b il. ;
|c 22 cm.
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| 534 |
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|t Motivation in advertising : motives that make people buy / Jaime Vicens Carrió.
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| 942 |
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|2 ddc
|c LIB
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| 999 |
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|c 40572
|d 40572
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