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070725t2004 |||a 00 0 spa d |
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|a AR-SjUIP
|c AR-SjUIP
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| 900 |
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|a Proyecto Huarpe
|b 6699
|c 2043
|d Adriana Griselda MARINATTO
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| 020 |
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|a 8420541982
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| 245 |
0 |
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|a MARKETING /
|c Philip Kotler ...[et al.]; trad. Clara Eugenia Rivera Rodríguez, rev. téc. Andrés Ibáñez Tardel.
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| 250 |
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|a 10a. ed.
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| 260 |
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|a Madrid ;
|a Buenos Aires :
|b Pearson,
|c 2004(c).
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| 500 |
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|a Bibliografía: p. 707-733.
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| 500 |
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|a Título original: Principles of Marketing, 10th ed..
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| 080 |
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|a 658.8
|2 UNE 50001:2000
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| 650 |
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7 |
|a PLANIFICACION ESTRATEGICAESTRATEGIAS DE DESARROLLOMERCADEOPUBLICIDADMARCASGESTIONMERCADOPRECIOSPRODUCTOSSECTOR SERVICIOS
|9 205339
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| 700 |
1 |
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|a Kotler, Philip
|9 18452
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| 700 |
1 |
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|a Armstrong, Gary
|9 28428
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| 700 |
1 |
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|a Cruz Roche, Ignacio
|9 52908
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| 300 |
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|a xxvii, 758 p. :
|b il., retr., diagrs. ;
|c 27 cm.
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| 504 |
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| 942 |
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|2 udc
|c LIB
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|c 150441
|d 150441
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