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01194nam a22003135a 4500 |
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AR-SjUFH |
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20230829164539.0 |
| 008 |
061115t2004 ||| 00 0 spa d |
| 040 |
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|a AR-SjUFH
|c AR-SjUFH
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| 900 |
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|a Proyecto Huarpe
|b 6699
|c 2043
|d Adriana Griselda MARINATTO
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| 020 |
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|a 8420538957
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| 245 |
1 |
0 |
|a Marketing para turismo /
|c Philip Kotler, John Bowen, James Makens ; coautores Ramón Rufín Moreno, María Dolores Reina Paz ; traducción Cristina Belló, Elena Blázquez, Raquel Nieto.
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| 250 |
|
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|a 3a. ed.
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| 260 |
|
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|a Madrid ;
|a Buenos Aires :
|b Pearson Educación :
|b Prentice-Hall,
|c 2004.
|
| 500 |
|
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|a Incluye bibliografía al final de capítulos.
|
| 500 |
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|a Glosario: p.551-558.
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| 500 |
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|a Indice analítico: p.559-565.
|
| 500 |
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|a Título original: Marketing for hospitality and tourism.
|
| 082 |
0 |
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|a 338.4791
|2 20 EN
|
| 650 |
|
7 |
|a FOMENTO DEL TURISMO
|9 133931
|
| 100 |
1 |
|
|a Kotler, Philip
|9 18452
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| 700 |
1 |
|
|a Bowen, John
|9 137125
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| 700 |
1 |
|
|a Makens, James
|9 137126
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| 700 |
1 |
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|a Rufín Moreno, Ramón
|9 137127
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| 700 |
1 |
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|a Reina Paz, María Dolores
|9 137128
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| 300 |
|
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|a xii, 565 p. ;
|c 27 cm.
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| 942 |
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|2 ddc
|c LIB
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| 999 |
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|c 99767
|d 99767
|