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AR-CrUNPB |
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170901s1987 xxu r 000 0 eng d |
| 020 |
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|a 0894642383
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| 040 |
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|a AR-CrUNPB
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| 082 |
0 |
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|a 659.1/F.11
|2 20
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| 100 |
1 |
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|a Farris, Paul W
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| 700 |
1 |
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|a Quelch, John A
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| 245 |
1 |
0 |
|a Advertising and promotion management :
|b a manager's guide to theory and practice /
|c Paul W Farris
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| 255 |
|
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|a .1
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| 260 |
|
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|a Malabar :
|b Robert E Krieger Publishing,
|c 1987
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| 300 |
|
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|a x; 301 p
|
| 590 |
|
|
|a Registros migrados a formato MARC
|
| 650 |
|
7 |
|a PUBLICIDAD
|2 Unescot
|9 5382
|
| 650 |
|
7 |
|a PROMOCION DEL COMERCIO
|2 Unescot
|9 5315
|
| 650 |
|
7 |
|a VENTAS
|2 Unescot
|9 6254
|
| 942 |
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|c BK
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| 910 |
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|a ms080902
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| 999 |
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|c 74596
|d 74596
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