|
|
|
|
| LEADER |
01146cam a22003732u 4500 |
| 001 |
BUGAP-013137 |
| 003 |
AR-TrUNPB |
| 007 |
ta |
| 008 |
150818s2007 mx r 000 0 spa d |
| 020 |
|
|
|a 9789702607700
|
| 040 |
|
|
|a AR-TrUNPB
|
| 082 |
0 |
|
|a 658.8
|2 20
|
| 100 |
1 |
|
|a Kotler, Philip
|
| 650 |
|
7 |
|a COMERCIALIZACION
|2 Unescot
|9 2099
|
| 650 |
|
7 |
|a DEMANDA
|2 Unescot
|9 2488
|
| 650 |
|
7 |
|a DISEÑO DE PRODUCTOS
|2 Unescot
|9 2691
|
| 650 |
|
7 |
|a ETICA
|9 3167
|
| 650 |
|
7 |
|a FIJACION DE PRECIOS
|2 Unescot
|9 3294
|
| 650 |
|
7 |
|a PROPAGANDA
|2 Unescot
|9 5318
|
| 650 |
|
7 |
|a SISTEMAS DE INFORMACION
|2 Unescot
|9 5805
|
| 650 |
|
4 |
|a CANALES DE DISTRIBUCION
|
| 650 |
|
4 |
|a RESPONSABILIDAD SOCIAL
|9 6459
|
| 700 |
1 |
|
|a Armstrong, Gary
|
| 700 |
1 |
|
|a Pineda Ayala, Leticia Esther
|e tr
|
| 700 |
1 |
|
|a Benassini Félix, Marcela
|e tr
|9 16165
|
| 700 |
1 |
|
|a Carranza, Adriana
|e rev téc
|
| 245 |
1 |
0 |
|a Marketing :
|b versión para Latinoamérica /
|c Philip Kotler
|
| 250 |
|
|
|a 11a ed
|
| 260 |
|
|
|a México :
|b Pearson Educación,
|c 2007
|
| 300 |
|
|
|a xx, 655 p
|
| 590 |
|
|
|a Registros migrados a formato MARC
|
| 942 |
|
|
|c BK
|
| 910 |
|
|
|a AB110207
|b AM110204
|
| 999 |
|
|
|c 11753
|d 11753
|