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150818s1989 mx r 000 0 spa d |
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|a 9688801569
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|a AR-TrUNPB
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|a 658.8
|2 20
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1 |
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|a Kotler, Philip
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| 650 |
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7 |
|a ADMINISTRACION
|2 Unescot
|9 1252
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| 650 |
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|a COMERCIALIZACION
|2 Unescot
|9 2099
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| 650 |
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7 |
|a DEMANDA
|2 Unescot
|9 2488
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| 650 |
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7 |
|a DISEÑO DE PRODUCTOS
|2 Unescot
|9 2691
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| 650 |
|
7 |
|a FIJACION DE PRECIOS
|2 Unescot
|9 3294
|
| 650 |
|
7 |
|a PROPAGANDA
|2 Unescot
|9 5318
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| 650 |
|
7 |
|a SISTEMAS DE INFORMACION
|2 Unescot
|9 5805
|
| 650 |
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4 |
|a CANALES DE DISTRIBUCION
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| 700 |
1 |
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|a Salazar, José Manuel
|e tr
|9 15770
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| 700 |
1 |
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|a Hernández Garnica, Clotilde
|e rev téc
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| 245 |
1 |
0 |
|a Mercadotecnia
|b = Principles of marketing /
|c Philip Kotler
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| 250 |
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|a 3a ed
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| 260 |
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|a México :
|b Prentice-Hall Hispanoamericana,
|c 1989
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| 300 |
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|a xxii, 745 p
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| 590 |
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|a Registros migrados a formato MARC
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| 942 |
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|c BK
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| 910 |
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|a AB080813
|b AM080812
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| 999 |
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|c 10733
|d 10733
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