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|a 658.8
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|a Kotler, Phillip
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|a Dirección de Mercadotecnia :
|b análisis, planeación, implementación y control /
|c Philip Kotler
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| 250 |
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|a 8a. ed..
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| 260 |
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|a México :
|b Prentice-Hall Hispanoamericana,
|c 1996
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| 300 |
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|a xxix, 800 p.
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|a administracion
|x planeamiento
|2 LEMB
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|a marketing
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|c LB
|2 cdu
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|d 2010-08-19
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|d 2010-08-19
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|c 19256
|d 211647
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