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00736nam a2200241 i 4500 |
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20240824063058.0 |
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100924e1997####sp#####f######001#0#spa#d |
| 020 |
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|a 8473561635
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| 080 |
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|a 334.75
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| 100 |
1 |
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|a Alonso Rivas, Javier.
|9 53326
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| 245 |
1 |
0 |
|a Comportamiento del consumidor :
|b decisiones y estrategia de marketing /
|c Javier Alonso Rivas.
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| 264 |
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1 |
|a Madrid :
|b ESIC,
|c 1997.
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| 300 |
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|a 463 p. ;
|c 17 cm.
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| 504 |
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|a Bibliografía al final de cada capítulo.
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| 650 |
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7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB
|9 52875
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| 650 |
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7 |
|a ECONOMIA
|x ASPECTOS SOCIALES
|2 LEMB
|9 4249
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| 650 |
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7 |
|a Marketing
|9 6679
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| 651 |
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|2 LEMB
|9 5
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| 942 |
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|c LB
|2 cdu
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| 945 |
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|d CRON CRON
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| 999 |
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|c 30224
|d 222615
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