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|a 658.8
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|a Kotler, Phillip,
|d 1931-
|9 32432
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|a Dirección de Mercadotecnia :
|b análisis, planeación, implementación y control /
|c Philip Kotler
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| 250 |
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|a 8a. ed..
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|a México :
|b Prentice-Hall Hispanoamericana,
|c 1996
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|a xxix, 800 p.
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|a administracion
|x planeamiento
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|a Marketing
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|d CRON CRON
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|c 19256
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