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Titulos:
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
ISBN:
0471476110 (cloth)
Lugar de Edición:
Hoboken, N.J. :
Editor:
John Wiley,
Fecha de Edición:
c2005.
Notas #:
Published simultaneously in Canada.
Notas Formateada:
Case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
Palabras clave:
Social responsibility of business.; Social marketing.; Corporations; Corporate image.
Link:
El registro bibliográfico incluye un link a una web externa el cual puede apuntar al índice de la publicación o en caso de estar en acceso abierto, al texto completo del material

Leader:
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Campo 020:
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Campo 035:
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Campo 035:
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Campo 035:
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Campo 035:
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Campo 100:
1 ^aKotler, Philip.
Campo 245:
10^aCorporate social responsibility :^bdoing the most good for your company and your cause /^cPhilip Kotler and Nancy Lee.
Campo 246:
Campo 260:
^aHoboken, N.J. :^bJohn Wiley,^cc2005.
Campo 300:
^ax, 307 p. :^bill. ;^c24 cm.
Campo 500:
^aPublished simultaneously in Canada.
Campo 505:
0 ^aCase for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
Campo 650:
0^aSocial responsibility of business.
Campo 650:
0^aSocial marketing.
Campo 650:
0^aCorporations^xCharitable contributions.
Campo 650:
0^aCorporate image.
Campo 700:
1 ^aLee, Nancy,^d1932-
Campo 856:
41^3Table of contents^uhttp://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Proveniencia:
^aUniversidad de San Andrés - Biblioteca Max Von Buch
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Institucion:
Universidad de San Andrés
Dependencia:
Biblioteca Max Von Buch

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