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Titulos:
Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz.How design thinking transforms organizations and inspires innovation
ISBN:
9780061766084; 0061766089
Lugar de Edición:
New York :
Editor:
HarperBusiness,
Fecha de Edición:
c2009.
Edición #:
1st ed.
Notas Formateada:
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
Nota de contenido:
"The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer§s sensibilities and methods are employed to match people§s needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It§s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It§s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society." --Descripción del editor.
Palabras clave:
Organizational change.; Reengineering (Management); Corporate reorganizations.; Industrial design.; Creative thinking.; Cambio organizacional.; Reingeniería (Administración); Compañías; Diseño industrial.; Pensamiento creativo.

Leader:
cam
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Campo 020:
^a9780061766084^q(hc.)
Campo 020:
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Campo 035:
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Campo 035:
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Campo 035:
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Campo 035:
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Campo 100:
1 ^aBrown, Tim,^d1954-
Campo 245:
10^aChange by design :^bhow design thinking transforms organizations and inspires innovation /^cTim Brown ; with Barry Katz.
Campo 246:
30^aHow design thinking transforms organizations and inspires innovation
Campo 250:
^a1st ed.
Campo 260:
^aNew York :^bHarperBusiness,^cc2009.
Campo 300:
^aviii, 264 p. :^bil. ;^c24 cm.
Campo 505:
0 ^aGetting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
Campo 520:
^a"The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer§s sensibilities and methods are employed to match people§s needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It§s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It§s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society." --Descripción del editor.
Campo 650:
0^aOrganizational change.
Campo 650:
0^aReengineering (Management)
Campo 650:
0^aCorporate reorganizations.
Campo 650:
0^aIndustrial design.
Campo 650:
0^aCreative thinking.
Campo 650:
7^aCambio organizacional.^2UDESA
Campo 650:
7^aReingeniería (Administración)^2UDESA
Campo 650:
7^aCompañías^xReorganización.^2UDESA
Campo 650:
7^aDiseño industrial.^2UDESA
Campo 650:
7^aPensamiento creativo.^2UDESA
Campo 700:
1 ^aKatz, Barry,^d1950-
Proveniencia:
^aUniversidad de San Andrés - Biblioteca Max Von Buch
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Institucion:
Universidad de San Andrés
Dependencia:
Biblioteca Max Von Buch

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