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Titulos:
High tech product launch / Catherine Kitcho.
ISBN:
0966660404
Lugar de Edición:
Mountain View, Calif. :
Editor:
Pele,
Fecha de Edición:
c1998.
Notas #:
Includes index.
Notas Formateada:
Introduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned.
Palabras clave:
High technology industries; New products

Leader:
cam-
Campo 008:
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Campo 020:
^a0966660404
Campo 035:
^a(OCoLC)000043152
Campo 035:
^a(udesa)000043152USA01
Campo 035:
^a(OCoLC)40880440
Campo 035:
^a(OCoLC)990000431520204151
Campo 040:
^aOCoLC-P^cDLC^dGHG^dU@S
Campo 100:
1 ^aKitcho, Catherine.
Campo 245:
10^aHigh tech product launch /^cCatherine Kitcho.
Campo 246:
Campo 260:
^aMountain View, Calif. :^bPele,^cc1998.
Campo 300:
^axii, 204 p. ;^c24 cm.
Campo 500:
^aIncludes index.
Campo 505:
0 ^aIntroduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned.
Campo 650:
0^aHigh technology industries^xManagement.
Campo 650:
0^aNew products^xManagement.
Proveniencia:
^aUniversidad de San Andrés - Biblioteca Max Von Buch
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Institucion:
Universidad de San Andrés
Dependencia:
Biblioteca Max Von Buch

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