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INTERNET MARKETING
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PUBLIC RELATIONS
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[PT]. 3. ACTION PLAN FOR HARNESSING THE POWER OF THE NEW RULES -- 10. YOU ARE WHAT YOU PUBLISH : BUILDING YOUR MARKETING AND PR PLAN -- 11. ONLINE THOUGHT LEADERSHIP TO BRAND YOUR ORGANIZATION AS A TRUSTED RESOURCE -- 12. HOW TO WRITE FOR YOUR BUYERS -- 13. HOW WEB CONTENT INFLUENCES THE BUYING PROCESS -- 14. HOW TO USE NEWS RELEASES TO REACH BUYERS DIRECTLY -- 15. THE ONLINE MEDIA ROOM : YOUR FRONT DOOR FOR MUCH MORE THAN THE MEDIA -- 16. THE NEW RULES FOR REACHING THE MEDIA -- 17. BLOGGING TO REACH YOUR BUYERS -- 18. PODCASTING AND VIDEO MADE, WELL, AS EASY AS POSSIBLE -- 19. SOCIAL NETWORKING SITES AND MARKETING -- 20. SEARCH ENGINE MARKETING -- 21. MAKE IT HAPPEN
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1por Scott, David MeermanMaterias: “...[pt]. 3. Action plan for harnessing the power of the new rules -- 10. You are what you publish...”
Publicado 2007
Aportado por: Biblioteca Max von Buch (UdeSA)Libro