Autor
Kotler, Philip
32
Armstrong, Gary
11
Ries, Al
9
Trout, Jack
8
Schultz, Don E.
6
Etzel, Michael J.
5
Lambin, Jean-Jacques
5
Rapp, Stan
5
Stanton, William J.
5
Walker, Bruce J.
5
Borrini, Alberto
4
Farber, Mario
4
Kinnear, Thomas C.
4
Muraro, Heriberto
4
Ortega Martínez, Enrique
4
Palmieri, Ricardo
4
Santesmases Mestre, Miguel
4
Taylor, James R.
4
Antoine, Jacques
3
Aprile, Orlando C.
3
Bassat, Luis
3
Bonta, Patricio
3
Bowen, John
3
Clancy, Kevin J.
3
Collins, Thomas L.
3
Costa, Joan
3
Fridman, Alejandro M.
3
Guaragna, Beatriz
3
Keller, Kevin Lane
3
Kosiak de Gesualdo, Graciela Mabel
3
Makens, James
3
Meyers, William
3
Rival, Horacio
3
Ruiz, Silvina
3
Solomon, Michael R.
3
Sánchez de Dusso, Francisca
3
Zikmund, William G.
3
Aaker, David A.
2
Acerenza, Miguel Angel
2
Alfonso, Fermín Jorge
2
Alisio, Jorge
2
Allen, Chris T.
2
Altamira, Mariana
2
Baack, Donald
2
Basile, Claudio Gustavo
2
Benassini Félix, Marcela
2
Boyd, Harper W., Jr
2
Braidot, Néstor P.
2
Brown, Stephen W.
2
Cateora, Philip R.
2
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