Autor
Lambin, Jean-Jacques
41
Trout, Jack
35
Ries, Al
32
Aaker, David A.
17
Day, George S.
17
Stanton, William J.
16
Rapp, Stan
14
Walker, Bruce J.
12
Collins, Thomas L.
11
Etzel, Michael J.
11
Eiglier, Pierre
7
Langeard, Eric
7
Schnarch Kirberg, Alejandro
7
Bitner, Mary Jo
6
Cateora, Philip R.
5
Chias, Josep
5
Fischer de la Vega, Laura
5
Kinnear, Thomas C.
5
Paul, Gordon W.
5
Taylor, James R.
5
Zeithaml, Valarie A.
5
Díez de Castro, Enrique Carlos
4
Grande Esteban, Ildefonso
4
Hartley, Steven W.
4
Kerin, Roger A.
4
Lambin, Jean-Jacques 1933
4
Miquel, Salvador
4
Rosas Sánchez, Rosa María
4
Rudelius, William
4
Seglin, Jeffrey L.
4
Alfaro Drake, Tomás
3
Barbero, María Inés
3
Berkowitz, Eric N.
3
Brookes, Richard
3
Collins, Tom
3
Graham, John L.
3
Guiltinan, Joseph P.
3
Kinnear, Thomas C., 1943-
3
Kosacoff, Bernardo
3
Larréché, Jean-Claude
3
Newell, Frederick, 1926-
3
Sicurello, Carlos
3
Strutton, David
3
Ascencio Lara, Celia
2
Ball, Donald A.
2
Barquero Cabrero, José Daniel
2
Boyd, Harper W.
2
Boyd, Harper W., Jr
2
Chiavenato, Idalberto
2
Cobra, Marcos
2
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