Autor
Aaker, David A.
1
Areas, J. A. G.
1
Arlin, Maurice Y. d'
1
Armstrong, Gary
1
Babin, Barry J.
1
Baskin, Merry
1
Behrens, W.
1
Blackwell, Roger D.
1
Blankenship, Albert Breneman, 1914-
1
Breen, George Edward, 1911-
1
Buck, Martin
1
Chávez Jáuregui, R. N.
1
Conrady, Roland
1
Darymple, Douglas J.
1
Davis, E. J.
1
Day, George S.
1
Dutka, Alan F.
1
Echeverría, Rodrigo
1
Elliott de Sáez, Eileen
1
Engel, James F.
1
Fahey, Liam
1
Gatignon, Hubert
1
Hawranek, P. M.
1
Hehman, Raymond D.
1
Heller, Robert
1
Jeffery, Mark, 1965-
1
King, Stephen, 1931-2006
1
Kotler, Philip
1
Kozielski, Robert
1
Kramer, Roland L.
1
Lannon, Judie
1
Larréché, Jean-Claude
1
Manzuoli, Juan Pablo
1
McQuarrie, Edward F.
1
Miniard, Paul W.
1
Moreira, Víctor
1
Mullins, John W. (John Walker)
1
Parsons, Leonard J.
1
Pinto e Silva, M. E. M.
1
Portigal, Steve
1
Randall, Robert M.
1
Root, Franklin R.
1
Staudt, Thomas A.
1
Taylor, Donald A.
1
Underhill, Paco
1
University of New South Wales. Australian School of Business
1
Weilbacher, William M.
1
Western Economic Association International
1
Zikmund, William G.
1