Autor
Day, George S.
3
Kotler, Philip
3
Aaker, David A.
2
Chopra, Sunil, 1960-
2
Jones, Calvin
2
Meindl, Peter, 1970-
2
Ryan, Damian
2
Adeyeri, Eb
1
Baran, Roger J. (Roger Joseph), 1945-
1
Baskin, Merry
1
Calkins, Tim
1
Dalrymple, Douglas J.
1
Dubois, Pierre-Louis
1
Galka, Robert J.
1
Greenberg, Eric, 1968-
1
Gupta, Sunil, 1958-
1
Harvey, Eric Stewart
1
Hax, Arnoldo C
1
Hill, Charles W. L.
1
Holloman, Christer
1
Hult, G. Tomas M.
1
Jeannet, Jean-Pierre
1
Jolibert, Alain
1
Kates, Alexander
1
Keller, Kevin Lane, 1956-
1
Kellogg School of Management
1
King, Stephen, 1931-2006
1
Kotler, Milton
1
Lannon, Judie
1
Lehmann, Donald R.
1
MCB University Press
1
Majluf, Nicolás S
1
Paharia, Rajat
1
Parsons, Leonard J.
1
Poynter, James M.
1
Rivera, Clara E.
1
Rosales, Freddy (Carlos Alfredo)
1
Schoemaker, Paul J. H.
1
Shelton, Ted, 1966-
1
Sánchez Keenan, Sebastián
1
Taylor, David, 1964-
1
Tiscornia, Alejandro G
1
Tybout, Alice M.
1