Autor
Kotler, Philip
12
Armstrong, Gary
4
Santesmases Mestre, Miguel
4
Czinkota, Michael R.
3
Fernández, Jorge O.
3
Kosiak de Gesualdo, Graciela Mabel
3
Ronkainen, Ilkka A.
3
Sánchez de Dusso, Francisca
3
Amado Suárez, Adriana
2
Basile, Claudio Gustavo
2
Chaves, N.
2
Costa, Joan
2
Dolan, Robert J.
2
Doria, Evaristo
2
Floch, Jean-Marie
2
HSM Argentina
2
Hassan, Adriana de
2
Kanuk, Leslie Lazar
2
Lambin, Jean-Jacques
2
Lauterborn, Robert F.
2
Muraro, Heriberto
2
Peppers, Don
2
Quelch, John A.
2
Rico, Rubén Roberto
2
Rogers, Martha
2
Schiffman, León G.
2
Schultz, Don E.
2
Tannenbaum, Stanley L.
2
Alet, Josep
1
Alvarez Curbelo, Silvia, ed
1
American Marketing Association
1
Ariza, Raquel
1
Armstrong, Arthur G.
1
Arrambide, Jaime
1
Avalos, Carlos
1
Bachetti, Mauricio
1
Barquero Cabrero, José Daniel
1
Barrionuevo, Leopoldo
1
Bassat, Luis
1
Bastidas-Goyes, Luis Guillermo
1
Bateson, John E.G
1
Batey, Mark
1
Bauman, Zygmunt, 1925-2017
1
Beckwith, Harry
1
Belch, George E.
1
Belch, Michael
1
Belec, Mario
1
Belluccia, Raúl
1
Benassini, Marcela
1
Berger, Jonah
1
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