Autor
Ouchi, William G.
2
Benetton, Luciano
1
Blattberg, Robert C.
1
De la Vega Becerril, Alicia Lilyán
1
Díez de Castro, Enrique Carlos
1
Fahey, Liam
1
Galán González, José Luis
1
García Lozano, Berenice
1
Glazer, Rashi
1
Hill, Charles W. L.
1
Hodgetts, Richard M.
1
Jatusripitak, Somkid
1
Johansson, Johny K.
1
Kapferer, Jean Noel
1
Kotler, Philip
1
Lee, Andrea
1
Little, John D. C.
1
Nonaka, Ikujiro
1
Rugman, Alan M.
1
Thoening, Jean Claude
1
Valls, Josep-Francesc
1