Autor
Kotler, Philip
7
Armstrong, Gary
3
Coulter, Mary
2
David, Fred R.
2
Keller, Kevin Lane
2
Krajewski, Lee J.
2
Ritzman, Larry P.
2
Robbins, Stephen P.
2
Cobra, Marcos
1
Daneri, Enrique
1
Gertner, David
1
Koontz, Harold
1
Malhotra, Manoj K.
1
Páez, Daniel Alberto
1
Weihrich, Heinz
1
Zorrilla, María del Cármen
1