Autor
American Marketing Association
6
Frydman, Andrés
2
Bigné Alcañiz, J, Enrique
1
Brown, Milton P.
1
Cristol, Steven M.
1
Diez, Miguel Angel [Director]
1
England, Wilbur B.
1
Hisrich, Robert D.
1
Kotler, Philip
1
Llaguno Musons, José Ignacio
1
Manne, Alan S.
1
Maqueda Lafuente, Javier
1
Matthews, John B.
1
Miquel Peris, Salvador
1
Mollá Descals, Alejandro
1
Norte, Mariano J.
1
Pearce, Esmond
1
Peters, Michael P.
1
Rodríguez Loredo, Tristán [Director]
1
Sealey, Peter
1
Shepperd, Dean A.
1
Storni, Guillermo A.
1
Webster, Frederick E.
1