Autor
Kotler, Philip
16
Armstrong, Gary
6
Etzel, Michael J.
4
Rapp, Stan
4
Ries, Al
4
Santesmases Mestre, Miguel
4
Stanton, William J.
4
Walker, Bruce J.
4
Clancy, Kevin J.
3
Collins, Thomas L.
3
Fridman, Alejandro M.
3
Guaragna, Beatriz
3
Kinnear, Thomas C.
3
Kosiak de Gesualdo, Graciela Mabel
3
Palmieri, Ricardo
3
Schultz, Don E.
3
Sánchez de Dusso, Francisca
3
Taylor, James R.
3
Trout, Jack
3
Aaker, David A.
2
Acerenza, Miguel Angel
2
Basile, Claudio Gustavo
2
Boyd, Harper W., Jr
2
Cateora, Philip R.
2
Day, George S.
2
Fischer de la Vega, Laura
2
Funes, Jorge A.
2
Guiltinan, Joseph
2
Keller, Kevin Lane
2
Lambin, Jean-Jacques
2
Lane, Ronald W.
2
McDaniel, Carl
2
Ortega Martínez, Enrique
2
Paul, Gordon W.
2
Quelch, John A.
2
Robinson, William A.
2
Russell, Thomas J.
2
Shulman, Robert S.
2
Stasch, Stanley F.
2
Stone, Bob
2
Treviño Martínez, Rubén
2
Westfall, Ralph
2
Wilensky, Alberto L.
2
Albertini, Roberto Daniel
1
Alet, Josep
1
Alevizos, John P.
1
Alfaro Drake, Tomás
1
Alfonso, Fermín Jorge
1
Alisio, Jorge
1
Allen, Chris T.
1
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