Autor
Kotler, Philip
8
Ries, Al
4
Trout, Jack
4
Braidot, Néstor P.
3
Mendive, Daniel Eber
3
Boullón, Roberto
2
Facci, Carlos
2
Figueras Dolz, Francisco
2
Fresco, Juan Carlos
2
Hermida, Jorge A.
2
Lambin, Jean-jacques
2
Vassos, Tom
2
Wilensky, Alberto L.
2
Aftalión, Enrique R.
1
Agell, P.
1
Albrecht, Karl
1
Alonso Rivas, Javier
1
Alonso, Gonzalo
1
Amat, Oriol
1
American Marketing Association
1
Antoine, Jacques
1
Arens, Williams F.
1
Armistead, Colin
1
Arnold, David
1
Arébalos, Alberto
1
Ballantyne, David
1
Bangs, David H.
1
Becerra, Paulina
1
Belenguer, Diana
1
Berry, Richard
1
Bezos, Jeff
1
Billorou, Oscar Pedro
1
Bird, Drayton
1
Bitner, Mary Jo
1
Bonadeo, Martín
1
Borrini, Alberto
1
CONFIARP
1
Carrero López, Enrique
1
Castro Zuñeda, Carlos
1
Cateora, Philip R.
1
Cerviño Fernández, Julio
1
Chambers, John
1
Chan Kim, W.
1
Chias, Josep
1
Chinesta, Francisco
1
Christopher, Martin
1
Clark, Graham
1
Cohen Karen, Daniel
1
Collin, Simón
1
Collins, Tom
1
más ...