Autor
Aaker, David A.
2
Day, George S.
2
Farris, Paul
2
Gates, Roger, 1942-
2
Malhotra, Naresh K.
2
McDaniel, Carl, Jr., 1941-
2
American Marketing Association
1
Aragón Marina, Inmaculada
1
Astous, Alain d', 1952-
1
Babin, Barry J.
1
Baines, Paul, 1973-
1
Baskin, Merry
1
Benassini, Marcela
1
Blackwell, Roger D.
1
Blankenship, Albert Breneman, 1914-
1
Borrini, Alberto
1
Breen, George Edward, 1911-
1
Bush, Robert P.
1
Chansarkar, B. A.
1
Churchill, Gilbert A.
1
Clancy, Kevin J., 1942-
1
Clarke, Darral G.
1
Crisp, Richard D.
1
Dillon, William R.
1
Dutka, Alan F.
1
Eliashberg, Jehoshua
1
Engel, James F.
1
Firtle, Neil H.
1
Fletcher, J. H.
1
Frank, Ronald Edward, 1933-
1
Gonzalo Londoño, Juan
1
Hair, Joseph F., Jr., 1944-
1
Hawkins, Del I.
1
Hill, Sam, 1953-
1
Jany Castro, José Nicolás
1
Jeffery, Mark, 1965-
1
Kendall, Patricia L.
1
King, Stephen, 1931-2006
1
Kinnear, Thomas C., 1943-
1
Kozielski, Robert
1
Kuehn, Alfred
1
Kumar, V., 1957-
1
Lannon, Judie
1
Leonhard, Dietz L.
1
Lilien, Gary L., 1946-
1
Lowenthal, Marjorie Fiske
1
Madden, Thomas J.
1
Malguashca G. Franklin
1
Martinez, Pepe, 1960-
1
Massy, William F.
1
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