Transient dynamics in trial-offer markets with social influence: Trade-offs between appeal and quality

We study a trial-offer market where consumers may purchase one of two competing products. Consumer preferences are affected by the products quality, their appeal, and their popularity. While the asymptotic convergence or stationary states of these, and related dynamical systems, has been vastly stud...

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Detalles Bibliográficos
Autores principales: Altszyler, E., Berbeglia, F., Berbeglia, G., Van Hentenryck, P.
Formato: JOUR
Materias:
advertising
behavior
consumer
human
marketing
Monte Carlo method
algorithm
commercial phenomena
consumer attitude
procedures
social behavior
theoretical model
Algorithms
Commerce
Consumer Behavior
Humans
Marketing
Models, Theoretical
Monte Carlo Method
Social Behavior
Acceso en línea:http://hdl.handle.net/20.500.12110/paper_19326203_v12_n7_p_Altszyler
Aporte de:
Biblioteca Digital - Facultad de Ciencias Exactas y Naturales (UBA) de Universidad de Buenos Aires

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