Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model

Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.

Guardado en:
Detalles Bibliográficos
Autores principales: Silva Carneiro, Carlos André, Tañski, Nilda Catalina
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2012
Materias:
Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
Acceso en línea:https://hdl.handle.net/20.500.12219/4607
Aporte de:
Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones
id I77-R195-20.500.12219-4607
record_format dspace
spelling I77-R195-20.500.12219-46072023-10-21T22:25:42Z Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model Silva Carneiro, Carlos André Tañski, Nilda Catalina Relationship marketing Negotiation Brazilian supplementary health Cooperation Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil. Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina. The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study. 2012-06-19 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4607 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666/594 info:eu-repo/semantics/openAccess application/pdf application/pdf 1.009 MB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
spellingShingle Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
Silva Carneiro, Carlos André
Tañski, Nilda Catalina
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
topic_facet Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
description Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.
format Artículo
Artículo
publishedVersion
author Silva Carneiro, Carlos André
Tañski, Nilda Catalina
author_facet Silva Carneiro, Carlos André
Tañski, Nilda Catalina
author_sort Silva Carneiro, Carlos André
title Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_short Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_full Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_fullStr Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_full_unstemmed Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_sort marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2012
url https://hdl.handle.net/20.500.12219/4607
work_keys_str_mv AT silvacarneirocarlosandre marketingrelationshipandtradingintherelationshipbetweenserviceprovidershealthoperatorsandfinalcustomerthesearchforanintegratingmodel
AT tanskinildacatalina marketingrelationshipandtradingintherelationshipbetweenserviceprovidershealthoperatorsandfinalcustomerthesearchforanintegratingmodel
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