La Industria del Group Buy
The Group Buy Industry is a new industry born in 2008, and it wasn´t without controversy; many analysts rumored in 2010 and 2011 about a bubble, they said that this business model was not sustainable over the time. Previous to 2008, during the 90s, this new business model, in which a Deal is publ...
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| Formato: | Tesis |
| Lenguaje: | Español |
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Universidad de Belgrano - Facultad de Ingeniería y Tecnología Informática - Ingeniería Industrial
2016
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| Materias: | |
| Acceso en línea: | http://repositorio.ub.edu.ar:8080/handle/123456789/8271 |
| Aporte de: |
| Sumario: | The Group Buy Industry is a new industry born in 2008, and it wasn´t without controversy; many analysts
rumored in 2010 and 2011 about a bubble, they said that this business model was not sustainable over
the time.
Previous to 2008, during the 90s, this new business model, in which a Deal is published on the company
website, and where Internet users combine their wills to buy the same product or service to get a
discount, had his first appearance; but it was not until 2008 that the conditions were given for the business
to “ramp up”.
The wide use of Internet, Web 2.0, Social Media and the world economy gave the right context for these
companies to proliferate. It is a situation where everybody wins, consumers buy a product or service at a
discounted price, shops sell a large volume of products or services, and the company takes a cut in the
sales they generate.
The concepts behind this model and the combination of them is one of the causes of the success;
“promotion” as a means to alter the perceived value and price ratio, the use of the social networks to get
the same buyers to behave as marketing units and the power of the group buying are the strength of
these business model.
Businesses must make a preliminary study if it is convenient for them to go on with a Deal, and if they
choose to go for it, they must plan with responsibility so that it is not detrimental for their business. The
advantages of publishing a Deal are many, but the disadvantages can be lapidary for a business. |
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