The craft beer market in Argentina: An exploratory study of local brewers' and consumers' perceptions in Mar del Plata

During the last twenty years, Argentina's craft beer industry has experienced steady growth, which led to an increase in the number of both breweries and consumers. One of the first and most important craft beer clusters in the country is in Mar del Plata, a popular tourist destination on the c...

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Detalles Bibliográficos
Autores principales: Belmartino, Andrea, Liseras, Natacha
Formato: Artículo acceptedVersion
Lenguaje:Inglés
Publicado: Routledge 2020
Materias:
Industria Cervecera
Cerveza Artesanal
Percepción del Consumidor
Productores
Acceso en línea:https://nulan.mdp.edu.ar/id/eprint/3919/
https://nulan.mdp.edu.ar/id/eprint/3919/1/belmartino-liseras-2020.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)

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