The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance
In 2011 the concession on the Marina in the Port Vell area of the port of Barcelona was bought by a British insurance company, Salamanca Group. With the backing of the municipal authorities in Barcelona, Salamanca Group unveiled plans to reequip the marina so that it could specialise in the berthing...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Letras, Universidad de Buenos Aires
2015
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| Acceso en línea: | http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/1220 |
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I28-R264-article-12202023-06-27T21:20:51Z The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance La remodelación de la Marina Port Vell de Barcelona: estudio de caso sobre el papel del City branding en el gobierno urbano Sutton, Oliver Marina Port Vell Salamanca Group City branding monopoly rents Barcelona superyachts Marina Port Vell Samanca Group ciudad marca rentas de monopolio Barcelona Yates de lujo Marina Port Vell Samanaca Group Marca da cidade rendas de monopólio Barcelona iates de luxo In 2011 the concession on the Marina in the Port Vell area of the port of Barcelona was bought by a British insurance company, Salamanca Group. With the backing of the municipal authorities in Barcelona, Salamanca Group unveiled plans to reequip the marina so that it could specialise in the berthing and maintenance of superyachts- the biggest and most expensive privately owned yachts in the world. This development would require significant changes to the Port Vell area that would have a strong impact on the resident population of the areas neighbouring the port. In spite of this there was little or no process of consultation. This paper argues that the process by which the redevelopment of the Port Vell marina was conceived, approved and executed provides a exemplary illustration of the dynamics of city branding that have come to dominate the governance of Barcelona in particular and the entrepreneurial city more generally. These dynamics will be analysed using the redevelopment of the Marina as a case study. En el año 2011 la concesión de la marina de Port Vell en el puerto histórico de Barcelona pasó a manos de una compañía de seguros británica, Salamanca Group. Con el respaldo de las autoridades municipales de Barcelona, Salamanca Group anunció su intención de remodelar el puerto deportivo para especializarse en el atraque y mantenimiento de yates de lujo, los yates de propiedad privada más grandes y caros del mundo. Este proyecto requirió cambios significativos en el área de Port Vell, con un fuerte impacto en la población de las áreas vecinas. A pesar de ello, prácticamente no se llevó a cabo ningún proceso de consulta. Este artículo sostiene que el proceso por el que fue concebida, aprobada y ejecutada la remodelación de la marina de Port Vell ilustra de forma ejemplar las dinámicas del City branding (hacer de la ciudad una marca) que han llegado a dominar el gobierno de Barcelona en particular y el de la ciudad emprendedora en general. Se analizarán dichas dinámicas partiendo de la remodelación de la marina de Port Vell de Barcelona como estudio de caso. Facultad de Filosofía y Letras, Universidad de Buenos Aires 2015-06-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/1220 10.34096/rtt.i12.1220 Revista Transporte y Territorio; Núm. 12 (2015): (Enero-Junio) - PUERTO Y CIUDAD; 30-47 1852-7175 spa http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/1220/1182 |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-264 |
| container_title_str |
Revista Transporte y Territorio |
| language |
Español |
| format |
Artículo revista |
| topic |
Marina Port Vell Salamanca Group City branding monopoly rents Barcelona superyachts Marina Port Vell Samanca Group ciudad marca rentas de monopolio Barcelona Yates de lujo Marina Port Vell Samanaca Group Marca da cidade rendas de monopólio Barcelona iates de luxo |
| spellingShingle |
Marina Port Vell Salamanca Group City branding monopoly rents Barcelona superyachts Marina Port Vell Samanca Group ciudad marca rentas de monopolio Barcelona Yates de lujo Marina Port Vell Samanaca Group Marca da cidade rendas de monopólio Barcelona iates de luxo Sutton, Oliver The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance |
| topic_facet |
Marina Port Vell Salamanca Group City branding monopoly rents Barcelona superyachts Marina Port Vell Samanca Group ciudad marca rentas de monopolio Barcelona Yates de lujo Marina Port Vell Samanaca Group Marca da cidade rendas de monopólio Barcelona iates de luxo |
| author |
Sutton, Oliver |
| author_facet |
Sutton, Oliver |
| author_sort |
Sutton, Oliver |
| title |
The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance |
| title_short |
The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance |
| title_full |
The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance |
| title_fullStr |
The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance |
| title_full_unstemmed |
The redevelopment of the Port Vell Marina in Barcelona: a case study of the role of city branding in urban governance |
| title_sort |
redevelopment of the port vell marina in barcelona: a case study of the role of city branding in urban governance |
| description |
In 2011 the concession on the Marina in the Port Vell area of the port of Barcelona was bought by a British insurance company, Salamanca Group. With the backing of the municipal authorities in Barcelona, Salamanca Group unveiled plans to reequip the marina so that it could specialise in the berthing and maintenance of superyachts- the biggest and most expensive privately owned yachts in the world. This development would require significant changes to the Port Vell area that would have a strong impact on the resident population of the areas neighbouring the port. In spite of this there was little or no process of consultation. This paper argues that the process by which the redevelopment of the Port Vell marina was conceived, approved and executed provides a exemplary illustration of the dynamics of city branding that have come to dominate the governance of Barcelona in particular and the entrepreneurial city more generally. These dynamics will be analysed using the redevelopment of the Marina as a case study. |
| publisher |
Facultad de Filosofía y Letras, Universidad de Buenos Aires |
| publishDate |
2015 |
| url |
http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/1220 |
| work_keys_str_mv |
AT suttonoliver theredevelopmentoftheportvellmarinainbarcelonaacasestudyoftheroleofcitybrandinginurbangovernance AT suttonoliver laremodelaciondelamarinaportvelldebarcelonaestudiodecasosobreelpapeldelcitybrandingenelgobiernourbano AT suttonoliver redevelopmentoftheportvellmarinainbarcelonaacasestudyoftheroleofcitybrandinginurbangovernance |
| first_indexed |
2023-06-27T21:22:57Z |
| last_indexed |
2023-06-27T21:22:57Z |
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