Universidad de Buenos Aires Facultad de Arquitectura,...
Transmedia narratives in multimedia convergence are the reflection of a contemporaneity, characterized by the diversified design of contents and the call for user participation. This thesis aims to analyze the way in which such convergence is thematized in an audiovisual media product aimed at child...
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| Formato: | Tesis de maestría acceptedVersion |
| Lenguaje: | Español |
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Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo
2022
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7540 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7540.dir/7540.PDF |
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| Sumario: | Transmedia narratives in multimedia convergence are the reflection of a contemporaneity, characterized by the diversified design of contents and the call for user participation. This thesis aims to analyze the way in which such convergence is thematized in an audiovisual media product aimed at children and youth. The research observes cultural convergence as a narrative and discursive resource, which implies a performative dimension. \nMundo Zamba configures this fictional universe, framed in the animated television series belonging to the educational channel Pakapaka; its characters migrated to different platforms, generating an active interaction of the target audience. The semantic galaxy is analyzed in its journeys from the stage to the television medium to hypermediation. \nA reading of this multimedial discursive path is proposed from the Bicentennial of the May Revolution in 2010, year in which Zamba was launched with the purpose of approaching Argentine history, up to the Bicentennial of Independence on July 9, 2016. Immediately after the governmental change, the series decreases marked by the different state policies between the Kirchner and Macri governments. The thesis addresses the semiotic-discursive features of the audiovisual narrative design developed in this period. |
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