De la ilustración al diseño gráfico en Billiken
The following study investigates the graphic as production of meaning, in particular how Graphic Design operates in its argumentative dimension (Kinross 1989, Buchanan 1985 and Tapia 2004) on the covers of Billiken magazine. The study of covers resulted as a preferential space for argumentation in a...
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| Formato: | Tesis de maestría acceptedVersion |
| Lenguaje: | Español |
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Facultad de Arquitectura, Diseño y Urbanismo
2021
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7012 http://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7012.dir/7012.PDF |
| Aporte de: |
| Sumario: | The following study investigates the graphic as production of meaning, in particular how Graphic Design operates in its argumentative dimension (Kinross 1989, Buchanan 1985 and Tapia 2004) on the covers of Billiken magazine.
The study of covers resulted as a preferential space for argumentation in a journal (Traversa 2009, Cingolani 2009).
The corpus with 92 copies, from January 1971 to October 1972, encompasses a change in the form that coincides with computerization in the process of assembling magazines at the local level.
The designed object was taken as a system of articulated visual elements (Mazzeo 2017) which allowed to pull apart and classify the graphic resources for analysis.
A passage from illustration to logics typical of Graphic Design was verified, coupled with changes in both the technical sphere (Castoriadis 2003-2004) and the communication sphere.
Issues such as the function of the covers and therefore the resources present; the coordination of arguments in communication; and criteria in planning decisions; took center stage in the analysis of the changes in the formal. |
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