Descripción
Sumario:The systems, products and services based on information and Telecommunications Technologies (ICT) and the Internet, have caused paradigmatic changes in the daily life of people, that's why these technologies are addressed to as the "Fourth Industrial Revolution". Of the many aspects that invite their exploration, the one that has aroused the most interest (and alarms) in lawyers and politicians is that of the protection of personal data, in view of the potential harms to privacy rights, which these systems may cause. This paper addresses an exploration of the problem of data protection, from the perspective of Law and Economics, insofar as although data is an expression of the constitutional rights to privacy and dignity, technological developments are the result of the also constitutional rights to freedom of trade and lawful industry. Faced with the potential collision of both constitutional protections, and without neglecting the consideration of the impact that new technologies prove to have on the economies of those countries that embrace them, the deepening of the Autonomy of Will principle is suggested, as the legal framework that provides and promotes the balance between rights, obligations and interests of users and developers; and that results in better levels of social coordination, without neglecting economic efficiency