A case study reflecting the situation of advertising documentation in Spanish companies

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The boundaries between the phenomenon and the context may not be obvious. For this reason, a study of the scientific literature on advertising documentation is carried out, which is considered important to be a deep one, so it is contrasted with a real context to know the situation of the advertisin...

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Detalles Bibliográficos
Autor principal: Cruz Gil, María del Carmen
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Buenos Aires, Facultad de Filosofía y Letras 2023
Materias:
Advertising documentation
Advertising heritage
Historical heritage
Balay
Documentación publicitaria
Patrimonio publicitario
Patrimonio histórico
Acceso en línea:https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/13210
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=biblioinfo&d=13210_oai
Aporte de:
Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires

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