Strategic management of external organizational communication in the era of social media. Challenges of the BUCOC network member libraries

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This work analyzes the management of external digital organizational communication in the social media of university libraries belonging to the Network of Catholic and Catholic-oriented Universities of the Argentine Republic (BUCOC), and its possible relationship with the professional training of th...

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Detalles Bibliográficos
Autor principal: Rodríguez, Mariela
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Buenos Aires, Facultad de Filosofía y Letras 2023
Materias:
University libraries
External organizational communication
Social media
Professional training
Red BUCOC
Argentina
Bibliotecas universitarias
Formación profesional
Medios sociales
Comunicación organizacional externa
Acceso en línea:https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/13086
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=biblioinfo&d=13086_oai
Aporte de:
Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires

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