Análisis de neuroeconomía como nuevo paradigma en la ciencia económica
Neuroeconomics is a recent discipline which studies what happens inthe human brain during decision making, and the relationship betweenemotions and the behavior of economic agents.As its name indicates it arises from the conjunction between neuroscienceand economics. During the last years, the rapid...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Ediciones UNL
2017
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| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/6447 |
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| Sumario: | Neuroeconomics is a recent discipline which studies what happens inthe human brain during decision making, and the relationship betweenemotions and the behavior of economic agents.As its name indicates it arises from the conjunction between neuroscienceand economics. During the last years, the rapid advance of theneurosciences allowed the realization of numerous investigations in thisarea, making possible new approaches in the economic analysis.In 2002 the Nobel Prize in Economics was given to Israeli psychologistDaniel Kahneman, who in his study revealed that mistakes are made inmaking economical decisions. He was a pioneer in integrating discoveriesof psychology in the economic sciences, and showed that the classicalassumption of rational consumer decision is affected by important cognitivebiases.Adam Smith's classical economic theory is questioned, which is basedon the fact that the members of society are always rational, definingthem as "homo economicus" who seek to maximize profits by objectivelyanalyzing costs and benefits.In the present work a review of the classic contributions of the economyis made, and how the detailed knowledge of the human brain and itsfunctions managed that the neurosciences can apply this new knowledgein its field, taking into account that the emotional and rational aspects ofthe behavior are derived from the same brain. |
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