Nivel del desarrollo de sitios web desde la perspectiva del marketing en la gestión pública: un estudio de los portales digitales municipales de la provincia de Buenos Aires (Argentina)
The present work explores the websites of the 135 municipalities of the province of Buenos Aires, with the objective of analyzing their current level of development from the perspective of public marketing. The data collection was made based on an observation form developed on the model of dimension...
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| Autores principales: | , , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional del Litoral
2023
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| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/DocumentosyAportes/article/view/12740 |
| Aporte de: |
| Sumario: | The present work explores the websites of the 135 municipalities of the province of Buenos Aires, with the objective of analyzing their current level of development from the perspective of public marketing. The data collection was made based on an observation form developed on the model of dimensions of municipal e-services by Esteves (2005) with adaptations proposed by the AG Software Subject (2006) in its study of municipal web pages in Argentina, resulting in the tool developed one of the contributions of the research. From the results obtained, it can be deduced that the websites are more developed in terms of the Interaction, Presence, Transaction and Urban Information dimensions, and less developed in the Transparency and E-democracy dimensions. And in accordance with the studies by Esteves (2005) and the AG Software Subject (2006), it is observed that there is no sustainable and phased growth. |
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