From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina

Advances in digital technologies have generated changes in the circulation, reception and production of literature. In the last decade, readers who recommend books on different social networks have multiplied. They generate audiences that follow them, positioning themselves in the role of “influence...

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Autor principal: Saez, Victoria
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin 2022
Materias:
Reading
Social networks
Influencers
Literature
Lectura
Redes sociales
Literatura
Acceso en línea:https://revele.uncoma.edu.ar/index.php/Sociales/article/view/4197
Aporte de:
Repositorio de Revistas Electrónicas REVELE (UNComahue) de Universidad Nacional del Comahue
id I22-R128-article-4197
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spelling I22-R128-article-41972024-04-09T11:55:52Z From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina De lectores a “influencers”. Booktubers, bookstagrammers y booktokers y la circulación de la literatura en redes sociales en Argentina Saez, Victoria Reading Social networks Influencers Literature Lectura Redes sociales Influencers Literatura Advances in digital technologies have generated changes in the circulation, reception and production of literature. In the last decade, readers who recommend books on different social networks have multiplied. They generate audiences that follow them, positioning themselves in the role of “influencers” and establishing links with publishers. Taking the focus of communication studies on the circulation and the formation of media collectives, this paper aims to investigate the ways of reading on digital platforms, focusing on the experiences of these actors, their reading practices, their relationship with the publishing industry and the incidence of media platforms. From a qualitative approach based mainly on in-depth interviews, we reconstruct the trajectories of five readers who live in the Buenos Aires Metropolitan Area and use YouTube, Instagram and TikTok to generate content about books. It is concluded that the logics of the different digital networks affect the reading practices, placing the subjects in a complex plot composed of multiple tensions between content creation, professionalization, the demands of accumulate followers, competition and the commercialization. Los avances en las tecnologías digitales han generado cambios en la circulación, recepción y producción de la literatura. En la última década se han multiplicado los lectores que recomiendan libros en distintas redes sociales. Estos generan audiencias que los siguen, posicionándose en el rol de “influencers” y estableciendo vínculos con las editoriales. Tomando el enfoque de los estudios de comunicación sobre la circulación del sentido y la formación de colectivos mediáticos, el presente trabajo se propone indagar en las formas de lectura en las plataformas digitales, haciendo foco en las experiencias de estos actores, sus prácticas de lectura, su relación con la industria editorial y la incidencia de las plataformas mediáticas. Desde un abordaje cualitativo basado principalmente en entrevistas en profundidad, se reconstruyen las trayectorias de cinco lectores que viven en el Área Metropolitana de Buenos Aires y utilizan YouTube, Instagram y TikTok para generar contenidos sobre libros. Se concluye que las lógicas de las distintas redes digitales inciden en las prácticas de lectura colocando a los sujetos en una compleja trama tensionada por la creación de contenidos, la profesionalización, las exigencias de acumular seguidores, la competencia y la comercialización. Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin 2022-07-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revele.uncoma.edu.ar/index.php/Sociales/article/view/4197 Revista Pilquen. Sección Ciencias Sociales; Vol. 25 Núm. 2 (2022): Revista Pilquen. Sección Ciencias Sociales; 20-46 1851-3123 1666-0579 spa https://revele.uncoma.edu.ar/index.php/Sociales/article/view/4197/61165 Derechos de autor 1998 Revista Pilquen Sección Ciencias Sociales https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Comahue
institution_str I-22
repository_str R-128
container_title_str Repositorio de Revistas Electrónicas REVELE (UNComahue)
language Español
format Artículo revista
topic Reading
Social networks
Influencers
Literature
Lectura
Redes sociales
Influencers
Literatura
spellingShingle Reading
Social networks
Influencers
Literature
Lectura
Redes sociales
Influencers
Literatura
Saez, Victoria
From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina
topic_facet Reading
Social networks
Influencers
Literature
Lectura
Redes sociales
Influencers
Literatura
author Saez, Victoria
author_facet Saez, Victoria
author_sort Saez, Victoria
title From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina
title_short From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina
title_full From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina
title_fullStr From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina
title_full_unstemmed From readers to “influencers”. Booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in Argentina
title_sort from readers to “influencers”. booktubers, bookstagrammers and booktokers and the circulation of literature in social networks in argentina
description Advances in digital technologies have generated changes in the circulation, reception and production of literature. In the last decade, readers who recommend books on different social networks have multiplied. They generate audiences that follow them, positioning themselves in the role of “influencers” and establishing links with publishers. Taking the focus of communication studies on the circulation and the formation of media collectives, this paper aims to investigate the ways of reading on digital platforms, focusing on the experiences of these actors, their reading practices, their relationship with the publishing industry and the incidence of media platforms. From a qualitative approach based mainly on in-depth interviews, we reconstruct the trajectories of five readers who live in the Buenos Aires Metropolitan Area and use YouTube, Instagram and TikTok to generate content about books. It is concluded that the logics of the different digital networks affect the reading practices, placing the subjects in a complex plot composed of multiple tensions between content creation, professionalization, the demands of accumulate followers, competition and the commercialization.
publisher Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin
publishDate 2022
url https://revele.uncoma.edu.ar/index.php/Sociales/article/view/4197
work_keys_str_mv AT saezvictoria fromreaderstoinfluencersbooktubersbookstagrammersandbooktokersandthecirculationofliteratureinsocialnetworksinargentina
AT saezvictoria delectoresainfluencersbooktubersbookstagrammersybooktokersylacirculaciondelaliteraturaenredessocialesenargentina
first_indexed 2022-08-19T20:23:54Z
last_indexed 2024-08-12T23:06:39Z
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