Public communication of science in Argentina: the cases of "El Gato y La Caja" and "CONICET Dialoga"
Abstract This article is based on the results of an investigation that explored how the media CONICET Dialoga and El Gato y La Caja communicate on Facebook from the perspective of Public Communication of Science Studies. In this framework, the use of new narratives and communicative interactivity ar...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Derecho y Ciencias Sociales. Universidad Nacional del Comahue
2020
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| Acceso en línea: | http://revele.uncoma.edu.ar/index.php/revistadelafacultad/article/view/2833 |
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| Sumario: | Abstract This article is based on the results of an investigation that explored how the media CONICET Dialoga and El Gato y La Caja communicate on Facebook from the perspective of Public Communication of Science Studies. In this framework, the use of new narratives and communicative interactivity are considered as structural factors for this process. The publications that the media shared in the social network during two weeks of November 2018 were analyzed. The results revealed the use of multimedia resources as part of their communicative strategy, an incipient use of hypertextuality to share science communication with the masses, and an uneven level in the possibilities of participation that they established with their audience. The conclusions show that although both media share the ways they communicate, which are in the line of the postulates of Public Communication of Science, CONICET Dialoga is the one which is aligned with the cognitive deficit model, while El Gato y La Caja presents a proposal related to the contextual ethnographic model. |
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