Marketing and social networks : a criterion for detecting opinion leaders

Purpose – The purpose of this paper is to use the practical application of tools provided by social network theory for the detection of potential influencers from the point of view of marketing within online communities. It proposes a method to detect significant actors based on centrality metrics...

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Detalles Bibliográficos
Autores principales: Litterio, Mario, Nantes, Esteban Alberto, Larrosa, Juan Manuel, Gómez, Liliana Julia
Lenguaje:Inglés
Publicado: Emerald Publishing Limited 2022
Materias:
Social network analysis
Marketing
Influencers
Acceso en línea:https://repositoriodigital.uns.edu.ar/xmlui/handle/123456789/6059
Aporte de:
Repositorio Institucional Universidad Nacional del Sur (UNS) de Universidad Nacional del Sur

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