An industry case study: a mobile-based business strategy to improve the customer care service in a major retail company

Customer service is a key factor that influences customer loyalty and overall satisfaction during the buying experience. With the growth of ecommerce, many companies have detect several issues in the performance of their customer service departments. Customer dissatisfaction may represent significan...

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Detalles Bibliográficos
Autores principales: García Vandenbosch, Leandro, Nicoletti, Matías
Formato: Objeto de conferencia
Lenguaje:Inglés
Publicado: 2016
Materias:
Ciencias Informáticas
Cellular architecture (e.g., mobile)
comercio electrónico
servicio al cliente
PBX
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/58438
http://45jaiio.sadio.org.ar/sites/default/files/1849-4962-1-DR_0.pdf
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata

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