Sampling RTB transactions in an online machine learning setting

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We (the machine learning team at Jampp) strive to predict click-through rates (CTR) and conversion rates (CVR) for the real-time bidding (RTB) online advertising market by means of an in-house online machine learning platform based on a state-of-the-art stochastic gradient descent estimator. Our est...

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Detalles Bibliográficos
Autor principal:	Pita, Carlos
Formato:	Objeto de conferencia
Lenguaje:	Inglés
Publicado:	2016
Materias:	Ciencias Informáticas Streaming events demand-side platform events
Acceso en línea:	http://sedici.unlp.edu.ar/handle/10915/56845 http://45jaiio.sadio.org.ar/sites/default/files/AGRANDA-11.pdf
Aporte de:	SEDICI (UNLP) de Universidad Nacional de La Plata

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