Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field su...
Guardado en:
| Autores principales: | Kok, Joost, Khedr, Ayman |
|---|---|
| Formato: | Objeto de conferencia |
| Lenguaje: | Inglés |
| Publicado: |
2006
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| Materias: | |
| Acceso en línea: | http://sedici.unlp.edu.ar/handle/10915/24213 |
| Aporte de: |
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