Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry
This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass th...
Guardado en:
| Autores principales: | Del Giorgio Solfa, Federico, De Oliveira, Sandra Cristina, Simonato, Fernando Rogelio |
|---|---|
| Formato: | Articulo |
| Lenguaje: | Inglés |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | http://sedici.unlp.edu.ar/handle/10915/162240 |
| Aporte de: |
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