Sampling RTB transactions in an online machine learning setting

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We (the machine learning team at Jampp) strive to predict click-through rates (CTR) and conversion rates (CVR) for the real-time bidding (RTB) online advertising market by means of an in-house online machine learning platform based on a state-of-the-art stochastic gradient descent estimator. Our est...

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Detalles Bibliográficos
Autor principal: Pita, Carlos
Formato: Articulo
Lenguaje:Inglés
Publicado: 2017
Materias:
Ciencias Informáticas
machine learning
real-time bidding
online advertising market
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/135156
https://publicaciones.sadio.org.ar/index.php/EJS/article/view/20
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata

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