Construcción y evaluación de una estrategia comunicacional multiobjetivo para ámbitos de investigación científica : El caso del Observatorio de Movilidad Urbana de Gran La Plata
It´s evident, there’re difficulties in the communication between research groups and the community. This is reflected on the analysis of the communication platforms used by differents institutes and investigation centers. The complexity of the contents, presented without synthesis and systematizatio...
Guardado en:
| Autores principales: | , |
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| Formato: | Objeto de conferencia |
| Lenguaje: | Español |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | http://sedici.unlp.edu.ar/handle/10915/130087 |
| Aporte de: |
| Sumario: | It´s evident, there’re difficulties in the communication between research groups and the community. This is reflected on the analysis of the communication platforms used by differents institutes and investigation centers. The complexity of the contents, presented without synthesis and systematization, remove to the general public from an accessibility to the knowledge of scientific production, so that could transform the life of the persons.
Especially, the research groups works with topics of the city and the mobility, producing key knowledge about very daily topics for most of the urban population. These groups use to create communication platforms called mobility observatories on wich the communication strategy shines for her absence. |
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