User Experience Evaluation through Automatic A/B Testing

The goal of this research is to develop an A/B testing method to automatically compare the user experience (UX) of alternative designs for a web application in a real context with a large number of users. The challenge that it poses is to find mechanisms to predict the UX with machine learning techn...

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Detalles Bibliográficos
Autores principales: Gardey, Juan Cruz, Garrido, Alejandra
Formato: Objeto de conferencia
Lenguaje:Inglés
Publicado: 2020
Materias:
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/119012
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