Em busca da produção de sentido da recepção publicitária e nas práticas de consumo: testando possibilidades
Considering qualitatives studies ethnographics, about three families in São Paulo, we reflect about theoretical aspects of advertising reception and consumption practices. In fact, this article proposes to discuss a theoretical and methodological approaches that makes the passage of data from ethnog...
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| Formato: | Artículo publishedVersion Pesquisa acadêmica Descripción |
| Lenguaje: | Portugués |
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Universidade de São Paulo. Escola de Comunicações e Artes
2010
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| Acceso en línea: | http://www.revistas.usp.br/extraprensa/article/view/77148 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-065&d=article77148oai |
| Aporte de: |
| Sumario: | Considering qualitatives studies ethnographics, about three families in São Paulo, we reflect about theoretical aspects of advertising reception and consumption practices. In fact, this article proposes to discuss a theoretical and methodological approaches that makes the passage of data from ethnographic research to elaborate reflections on the production of meaning in communication, looking for coherence with the theoretical foundations of a enunciation in advertising reception and consumption practices theory, included its effects of senses by the aspects of person, space and time, to see how they constitute the links between the meanings of brands (products and services) and daily life in the contexts covered by this research. |
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