Social merchandising and gender analysis on transmedia discourse of human trafficking in Salve Jorge

The article analyzes the approach of human trafficking in Brazilian television entertainment products, specifically in Salve Jorge (soap opera broadcasted by Globo Network between October/2012 and May/2013) and its transmedia extension. The inclusion of social issues in soap operas´ plots is recogni...

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Detalles Bibliográficos
Autores principales: Alves, Denise Avancini, Weber, Maria Helena
Formato: Artículo publishedVersion Karpeta
Lenguaje:Portugués
Publicado: Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas 2018
Materias:
dramaturgy; human trafficking; public interest; sexual exploitation; Rede Globo.
Comunicação e Informação; Relações Públicas
merchandising social; tráfico de pessoas; gênero; telenovela; Salve Jorge
Ciencias de la Informação; Comunicacion Social; Relaciones Pùblicas; Television
Acceso en línea:https://revistas.ucm.es/index.php/TEKN/article/view/59544
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-028&d=article59544oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales

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